Monday, July 25, 2011

The Titans Logo Looks Nothing Like the Letter A

As part of the NFL's public relations campaign to get its fans excited about the upcoming season now that the lockout is over, the league is returning to its "Back to Football" campaign used in recent years around the start of the season. As such, the league customizes the campaign for each of its 32 franchises, inserting the team logo into the wordmark in place of the league shield.

What is Footboll? Or is it Footbtll?

In the case of the Titans, however, the placement is curious. Why replace the letter A with the Titans "flaming thumbtack" logo? It looks nothing at all like an A. It more resembles the letter O, and, for goodness' sake, there's a T inside the logo. Of course, both O and T appear in the word "football".

The Jets got it right. Why can't we? I know this is a league creation, but someone here in Nashville had to sign off on it. Maybe Titans management was too busy perusing Kenny Britt's arrest record. Or, you know, not doing anything football-related for the last 5 months.

And, I know, the majority all of my Titans-related posts on this blog have been negative so far. I'm not trying to be Debbie Downer here. I am a huge Titans fan, and I want them to win a Super Bowl more than anyone. They're just so darn easy to pick on right now.

1 comment:

  1. You'd think they would have done something sensible that made sense. Maybe their graphic designers were locked out as well.